Largest Independent Bookshop in Birmingham to Open in Greenfield Crescent This June

The award-winning team behind ‘The Bookshop on the Green’, Green Heart Books Ltd have announced their intention to open a new independent bookshop on Greenfield Crescent in Edgbaston Village and today signed a 10-year Lease with Calthorpe Estates on No.4 Greenfield Crescent.

At 1200 square feet, Green Heart Books will be the largest independent bookshop in Birmingham in size.

The bookshop is set to open on Wednesday 12th June in time for Independent Bookshop Week which begins on Saturday 15 th June.

This highly anticipated news comes in the wake of The Bookshop on the Green’s closure last August, which prompted an outpouring of grief from residents in and around Bournville, Birmingham. The new bookshop will feature a Poetry Coffee Bar and a full events programme.

The team will also be involved in the design and build of a new community garden which is also located on Greenfield Crescent.

Director Sarah Mullen has been invited by Edgbaston landlord Calthorpe Estates to help deliver a vibrant and creative place-making agenda to Greenfield Crescent over the next 10 years.

‘I am delighted to announce our plans to open a large independent bookshop on Greenfield Crescent in the beautiful surroundings of leafy Edgbaston,’ Sarah Mullen, Director of Green Heart Books, announced. ‘Bookshops matter. They are a home from home, a sanctuary and a place of conversation. They provide stimulation for the mind and soul. At Green Heart Books, we pride ourselves on our warm welcome and excellent customer service, as well as our desire to build lasting relationships with our customers. We are very excited to be able to create a “bookshop of dreams” and to bring over a decade of experience in the world of literature festivals and events, as well as all my placemaking experience, to Greenfield Crescent. We can’t wait to get started!’

Tom Foley, Asset Manager at Calthorpe Estates, commented, ‘To secure Green Heart Books in the heart of Edgbaston Village is a great result for Calthorpe Estates. With Sarah’s placemaking experience and extensive network of contacts in the bookshop and publishing world, I am confident this will help build upon the estate’s strategy to create a village centre for Edgbaston that offers unique retail experiences. The eye for detail and creativity that Sarah has shown throughout discussions has been very exciting to be involved with, and I can’t wait to see this vision come to life on Greenfield Crescent.’

For further information, please contact:
Sarah Mullen (Director)
sarah@greenheartbooks.co.uk

Peri Cimen (Manager)
peri@greenheartbooks.co.uk