Get a FREE bespoke ice cream lolly this Saturday at LA-POP

Forget the Twister or the classic Fab; a brand-new speciality gelato lolly and coffee bar is opening in Edgbaston Village this week, and will be giving away free bespoke ice cream lollies this Saturday.

Located on Islington Row, by Five Ways station, LA-POP will be encouraging local people and families to head down to its new gelato popsicle and coffee bar to treat themselves to an ice cream experience like no other.

Customers to the family-run business can choose from 12 ice cream based popsicle flavours, which can be personalised with one of six different dipping chocolates, and finally coated with one of nine different toppings. Even better, the parlour will also offer freshly-ground coffee and Kanuka tea. Committed to authenticity, LA-POP will freshly make all ice cream on site, using the finest ingredients which includes organic milk sourced from local farm, while its equipment has been custom-made from Italy.

All ice cream lovers will have to do to redeem their complimentary sweet treat is be one of the first 50 people through the door of LA-POP to quote ‘Edgbaston Village’ this Saturday, where they can design and enjoy their very own mouthwatering creation, all for free.

Inspired by a concept popular in the USA and Dubai, LA-POP brings a new approach to the UK, turning its customers into gelato popsicle artists. With over 700 different combinations on offer, customers designing their ice cream lolly in store will be spoilt for choice.

Abdul Kaium, chef and owner of LA-POP, said: “As a nation, we’re tired of having the same choices when it comes to ice lollies, which is how our concept was created. Here at LA-POP, our customers can try different flavour combinations each time they visit, whether eating in or taking away, meaning every ice cream experience will be different! Life’s too short for boring ice cream – it should be a delight every time.”

Located on Islington Row, LA-POP is situated alongside other independent Edgbaston favourites including Laghi’s Deli, June Peony Bridal Couture and Eye Opticians. Edgbaston Village, on the Calthorpe Estate, is fast becoming a thriving destination of niche shops, award-winning bars and restaurants and, adding to the growing portfolio, LA-POP’s new venture adds yet another reason to visit the area.

Emma Davenport, Sales & Marketing Executive at Calthorpe Estates, added: “We are delighted to welcome Abdul and the LA-POP team to Edgbaston Village. The Village is a vibrant residential, commercial and leisure area and we’re thrilled to be home to this exciting and delicious new gelato concept. Situated close to excellent transport links including Five Ways station, LA-POP is another fantastic addition to the Village and we can’t wait to try their amazing gelato ice cream combinations.”

LA-POP is the ninth business in as many months to relocate, or open new premises, on the Calthorpe Estate, following the likes of Haines Watts, Ascenti, Kat & Co Aesthetics, Wright Silverwood, Fisher’s Estate Agents, Donald Insall Architects, Elate Health and Childbase Nurseries, with more occupiers expected to be announced over the next few months.

Offer available Saturday 7th September 2019, subject to terms and conditions – check in-store or contact LA POP on 0121 213 7980 for details.


Calthorpe Estates, 76 Hagley Road, Edgbaston, Birmingham, UK B16 8LU.
T +44 (0)121 248 7676 Email us Website by Barques


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